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Hi! I'm Lena.

I'm a content strategist, UX writer, and marketer.

Editorial & Marketing Expertise 

Writing and editing is an art, not a production. I believe the quantity required to fuel high-performing content marketing programs can be achieved without sacrificing quality by establishing rules, processes, automation, and diligence.

Editorial Style

  • AP Style

  • Chicago Style

  • NLM Style

  • APA Style

  • MLA Style

  • Style guide
    creation

Writing & Editing

  • Copywriting 

  • Editorial publishing

  • Proofreading and
    line editing

  • UX writing â€‹

  • Short- and long-form content

  • Generative AI/LLM

  • Coaching and talent development

Content Strategy

  • Content management
    systems

  • ​Content development automation and processes

  • Persona creation

  • User journey mapping

  • Channel selection

  • Content audits 

  • Content plans

  • Ed cal development 

Marketing

  • Campaign planning 

  • Product launches

  • Channel selection

  • Earned and owned
    media

  • Social media​

  • Go-to-market campaigns

  • Sales enablement

  • Pitch decks

  • ​Demand-generation

  • Lead-generation

Let's connect.

  • LinkedIn

Connect with me on LinkedIn to learn more about the projects I've shared. Looking for something specific? Chances are, I've done it. Just ask.

Copyright 2025 by Lena Valenty

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